Keyword research
Keyword: keyword is a word and it is combination of words. Keyword is nothing but what we are searching for a information on search engines, this keywords may have meaning or meaningless.
Keyword phrase: It is combination of two or more keywords used by visitors who are searching in search engine in a desired to find information based on particular phrase.
Types of Keywords: as per search engines
Key words are 3 types:
1. Low level keywords
2. Medium level keywords
3. High level keywords
1. Low level keywords : If the keyword competition in search engine (like Google) it having 4 digits keyword competition is consider as low level keywords. Use with these keywords we can optimize a website within 3-5months.
2. Medium level: If the keywords competition in search engine (Google) it having 7 digits keywords competition, consider as medium level. With these keywords we can optimize our site within 6 to 7 months.
3. High level: If the keyword competition is above or equal to 8 digits it is considered as high level keywords, with these we can optimize within year (or) one year
Keyword density: keyword density refers to the percentage of times a keyword or phrase appears on a web page compared to the total no of words in the web-page. keyword density is percentage or ratio of keywords.
The recommended keywords density ratio is 2% to 8%. Keyword quality is important more than quantity, if a website have keywords in page title, headlines, and first paragraph these counts more. If we have a keyword in URL, it will be increase ranking. (Especially in yahoo).
Keyword tails:
1. Short tail keywords
2. Long tail keywords
1. Short tail keywords: Short tail keywords are one or two keywords phrases such as “SEO service”, “Baby names”, etc. These are commonly used keywords.
2. Long tail keywords: long tail keywords are three or more the keywords phrase, such as “software development in Goa”, “Management Colleges in Hyderabad”.
Long tail keywords will not get as much traffic as short tail keywords, but long tail keywords have higher conversion rates than short tail keywords.
